UNWASTED. ART WITH A PURPOSE.
“Unwasted is a grape leather bag produced from leftover grape marc from our vineyards. It’s a result of the process of experimenting through winemaking to optimize our use of resources. We hope it will inspire cross-industry collaboration and change the meaning of what we otherwise consider waste.”
- Ylva Nestmark, Brand Director at Oddbird
Ironically, junk was the source of inspiration for the design. The shape of the bags are inspired by a squashed plastic milk carton that Meng Du found on the road.
“I found that when recycling these used plastic milk cartons, or beverage cans, they are almost always squashed and have a dent in them. I thought this shape was really interesting, so when I made the bags I deliberately designed them to look as if they were squashed and had a dent. To me, when altering a perfect shape into irregularity, it becomes interesting and unique. Just because something isn’t new or perfect, it doesn’t lose its value as some of our society seem to think. On the contrary its value is rather increased with a previous existence.”
- Meng Du, designer